How many HubSpot Credits do you actually need?

HubSpot's AI agents (now unified under Agent Hub), workflow actions, Buyer Intent, and Data Studio all draw from one monthly credit pool. With custom agents from Agent Builder now consuming credits too, guessing at the number gets expensive fast. Answer a few questions about your portal and get a clear verdict: buy packs, use pay-as-you-go, or buy nothing at all.

Updated for the July 23, 2026 Agent Hub launch · rates verified July 2026
0credits / mo
vs 3,000 included in your plan enter your usage below
included
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Your portal

Your included credits come from your highest subscription tier, not added up across hubs. The Customer Platform bundle and Data Hub carry larger allotments at Pro and Enterprise.

Highest subscription tier
Customer Platform bundle or Data Hub in the mix?Pro jumps from 3,000 to 5,000 included credits. Enterprise jumps from 5,000 to 10,000.
Hubs in your portal
Contacts in your database
Extra credit packs you already pay for

Each pack adds 1,000 credits per month at $10. Leave at 0 if you only use included credits. We'll tell you if you can cancel some.

2

Your AI usage, current or planned

Toggle on what you use or plan to use. Agent Hub itself is free with Pro/Enterprise; only the work agents do consumes credits. Built-in AI like Breeze Assistant, summaries, and standard contact and company enrichment is included with your plan and burns zero credits, so it isn't listed here.

Customer Agent50 credits per resolved conversation
AI answers support questions on chat and email. You pay per resolution, not per conversation started. Requires Pro or Enterprise.
0credits / mo

Teams typically see 30 to 50% of conversations resolved without a human handoff once the agent is trained on a solid knowledge base.

Prospecting Agent100 credits per recommended lead
AI researches leads and recommends personalized outreach. The priciest action on the rate sheet, so lead volume is the planning factor. Requires Sales Hub Pro or Enterprise.
0credits / mo

Start with one rep or one segment. 50 leads is 5,000 credits, which already exceeds a standalone Pro allotment on its own.

Data Agent and smart properties10 credits per record prompt
AI fills properties, classifies records, and answers prompts about your CRM data. Shows up in smart properties, smart columns, and custom prompts.
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Count net-new and updated records, not your whole database. A smart property that fills on record creation is cheap. A bulk run across an entire list is not (we do that math for you in the report).

Content Agent Beta1,000 credits per piece of content
Generates optimized blog posts, LinkedIn articles, and social posts (available in Marketing Hub Professional and above). This is the highest per-action rate on the rate sheet: three pieces per month burns through a Pro-tier included allotment on its own.
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Best paired with the AEO recommendations feature: use Content Agent to generate against a scored gap, not to fill an editorial calendar. A weekly cadence (~4 pieces) is already 4,000 credits.

Custom Agents BetaVariable via "action units"
Built with Agent Builder (launched July 23, 2026 alongside Agent Hub). Each run consumes credits based on the number of action units the prompt requires: HubSpot shows an estimate during setup. Testing an agent does not consume credits, so scope aggressively before turning agents loose on live records.
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Simple: single-step tasks like summarizing a note. Standard: multi-step with 2 to 3 tools, like the Ignite Reading calendar parser. Complex: heavy web research or multi-source synthesis. Watch HubSpot's per-run estimate as you build.

AI actions in workflows10 credits per action run
AI steps inside workflows: summarize, categorize, infer ICP, identify buyer needs. Each enrolled record that hits the action burns credits, so enrollment volume is everything.
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Estimate monthly workflow enrollments that pass through an AI step. Form fills, lifecycle changes, and list-triggered workflows add up fast.

Buyer Intent monitoring10 credits per company per month
Recurring spend: every monitored company draws 10 credits each month whether or not it shows intent. Standard signals (funding, job changes, page visits) are 10 credits/company/mo; custom signals in plain language (Beta, June 2026) run 50 credits per company per signal per month.
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100 target accounts on standard signals is 1,000 credits/mo. Add one custom signal per company and it jumps to 6,000 credits/mo. Use custom signals for specific triggers, not as a default upgrade.

Data Studio, operational use25 to 200 credits per use
Using a dataset in a workflow, segment, CRM sync, or export consumes credits based on source size. Using a dataset in a report is free.
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3

Your verdict

One last input: is this usage level steady, or seasonal? It changes whether capacity packs or pay-as-you-go is the right buy.

Usage pattern
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Your opportunity report

Generated from your inputs. Rates verified June 2026 and subject to change by HubSpot.

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